Mobility is one of the very simple differences that sets sailboat advertising apart from other media.
The kinetic energy of sailing yachts injects action into an advertising message, ensuring that it demands attention.
This is not some sort of marketing spin. It's a well-researched fact.
A collection of international studies* has proven that the onset of motion attracts the greatest amount of attention.
What's more, those studies revealed that the highest "noting" scores were for objects that have variable motion,
rather than steady movement or static objects.
So can you think of any advertising medium fitting that criteria . . .
* Source: The Leading Edge, Desk Research (2005) "Putting the Wheels in Motion." A compilation of numerous studies from around the world.